The Protein Article

Protein is one of the most hotly debated topics on the internet. Protein plays a unique role in fat loss so it’s important to know the fundamentals, what the scientific studies have said, and where all the different rules of thumb come from. Why does it feel like noone agrees on how much protein I […]

CICO: Calories In, Calories Out. What’s it all about?

Tell me straight, what is CICO and why does it matter? CICO explains weight loss. Every diet that has ever existed followed the rules of CICO. CICO, or ‘Calories In, Calories Out’ is an explanation of energy balance in your body. Or in other words, it explains when our body stores fat, and when it […]